Keitaro operated in an extremely niche and highly competitive industry focused on affiliate marketers, media buyers, and performance marketing professionals. The challenge was not only to grow visibility, but to make a highly technical ad-tracking product feel understandable, relevant, and engaging for a very specific audience with deep industry knowledge.
Unlike mass-market SaaS products, the audience was narrow, highly skeptical, and already heavily exposed to aggressive marketing from competitors. This required a content strategy that balanced educational value, credibility, platform-native communication, and strong brand positioning.
Before launching gemma, the agency’s founder collaborated closely with the Keitaro team on content strategy, SEO direction, and social media execution.
Key actions we executed:
1. Developing the SEO and content strategy
Built a long-term SEO-focused content strategy designed to increase organic traffic and improve visibility for highly competitive industry keywords. Planned and developed more than 50 educational articles tailored specifically for affiliate marketers and media buyers.
2. Building the social media direction
Developed the social media strategy and platform positioning focused on increasing visibility and engagement within the affiliate marketing community. Created content concepts designed to simplify technical topics while maintaining industry credibility and relevance.
3. Creating educational and community-driven content
Produced informational and entertainment-driven content adapted specifically for the affiliate marketing niche. Focused on platform-native communication, recognizable industry humor, and content formats designed to generate shares, discussions, and organic reach.
4. Managing creative production and collaboration
Prepared creative briefs, content structures, copy direction, and publishing plans while coordinating with designers and copywriters across content production workflows.
5. Supporting traffic growth through paid and organic channels
Contributed to campaigns designed to generate both organic and paid traffic to the website through SEO content, social media activity, and digital advertising support.
